How the blog affects SEO directly
1. Increasing site visits
Through blogging and increasing blog SEO, you can generate content for a wide variety of keywords related to the site’s topic. With this, you can place your blog pages on the search engine results page as an answer to the questions of many users, attract them to your blog, and then transfer those users from the blog to the website in different ways. do.
2. Increase indexed pages
Increasing the indexed pages is one of the effects of the blog in SEO. One of the criteria for website credibility with Google is having many indexed pages. Of course, pages with sources and quality content! As mentioned, through blogging, content can be produced for many key phrases and topics; As a result, the number of pages indexed in Google will increase.
In general, a larger website is considered a better source of information for users. But search engines can determine whether the information on this website is large, useful, and of good quality. So, you should produce quality and relevant content in your blog by formulating a suitable blogging strategy in order to achieve the desired positive effect.
3. Increasing the probability of receiving backlinks
One of the links between blogs and SEO is increasing the probability of getting backlinks. Producing quality content on a wide range of topics can significantly increase your chances of getting backlinks. Administrators of many websites put links to useful pages on other websites for users to use on their site. In this way, the probability of getting backlinks on your website pages will be very high.
4. Improving internal linking
One of the most important aspects of a blog’s impact on SEO is the improvement of internal linking. As mentioned, a blog can attract significant traffic through search engines. Now you can do good internal linking by linking from blog pages to website landing pages.
Also, by linking SEO blog pages to each other, you can move users between different pages in an optimal way and improve the statistics related to the page views factor of your site.
5. Improve the user experience
Improving the user experience is another important aspect of the blog’s impact on SEO. Sometimes you may use terms in the articles of your site that beginner users do not understand, and if you try to explain the meaning of those terms, the mentioned article will deviate from its main topic. Now, if the user does not have a way to understand those terms, it will create a negative experience for him.
A very convenient way to avoid this negative experience is to link complex terms to related articles. Through blogging, you can produce relevant content for all the things that may be incomprehensible to some users and explain those things in detail in that content. Now you can link them to your related content in any part of your website where you have used those complex terms and terms.
How the blog affects SEO indirectly
1. Increasing the conversion rate
Through blogging, you can inform potential customers of your site about your products and services and remove the obstacles that exist in the way of their conversion and purchase. You can also provide users with your expertise related to your business topic by blogging.
When users realize your expertise in the relevant field, they can more easily trust you and your brand, and this will increase the conversion rate of your site. So, as another important factor in the impact of a blog in SEO, we can mention the improvement and increase of the conversion rate.
2. Answering questions and meeting the needs of users
Many users and potential customers will raise their questions and concerns about their purchase in the comment section of blog posts, and you can answer their questions and resolve their concerns in this way.
In online businesses where purchases are made in person, there will rarely be such an opportunity where you can easily understand the needs and issues of your potential customers and provide the right answer at the right time. Blogging is a good way not only to make sales but also to increase user engagement on the website.
The most important solutions for blog SEO ( to attract more input and traffic)
In this section on the blog’s impact on SEO content, we would like to explain to you some solutions for blog optimization:
The first step in creating content
Definitely, the main reason for the existence of your blog is the content and information in it, and this information will be useful when it attracts the attention of the audience and is designed according to their needs.
This principle, which is one of the main pillars for the success of your blog, will have a very high impact on increasing the site’s ranking in Google, because the more quality content you have, the more you will prove to both users and Google. You will steal the cup from your rivals!
The title of the article and the desired content
Perhaps the most important point that you should pay attention to is related to compliance with technical principles and SEO.
It is better to know that search engines do not pay attention to your efforts to determine the ranking of different sites, and even a low-ranking site may be able to be on the first page only by following the relevant principles! Therefore, the importance of this issue cannot be ignored.
One of the most important points that can be seen at the first glance is the title of your blog page. This will not only affect the audience and attract their attention, but you should know that if you use appropriate and optimized words according to the principles, you can change your Google search ranking.
Therefore, do your best to choose a suitable title.
Content size and word count
It is interesting to know that in the field of competition for Google ranking, one of the factors that can be effective is the number of words in your content. When there are many sources and blogs for a topic, you can win the competition and attract Google’s attention by preparing a complete article with more words.
Keywords and their use
One of the most important things in the impact of a blog in SEO is related to the use of keywords in your text. It is better to know that keywords should be designed according to the audience’s search and the more they are repeated in your text, the higher the site’s ranking in Google.
Of course, pay attention not to overdo it, and do not marginalize the main content!
It is better to know that in addition to keywords, there are other types of words related to the topic that you can use to optimize your site according to existing principles.
These words, which are usually in the main subject area, can attract Google’s attention and differentiate you from other competitors in ranking decisions.
For example, if you write an article about pizza, you can use words like pizza recipe, types of pizza, etc. to focus more on the topic and perform better in searches.
The keywords used in the content have a great impact on website optimization, but these keywords can also be used in the domain. The first thing you need to do is to choose a suitable domain name that, if you use a keyword in it, can draw Google’s attention to your website. By placing a part of the keywords, you can rank first in Google searches including your website.
Optimization of site codes
People who are not familiar with websites will undoubtedly face problems. Regarding site codes, we should note that the shorter the selected path, the easier the optimization. In this case, there are different methods by which coding can be done.
There are methods that are much wiser and the use of unnecessary codes will also have disadvantages for you, so you can spend more of your time optimizing website codes.
Create a site map
In order to make Google notice the website, there are many factors that can be used to increase the ranking of the site in Google. By creating a sitemap, you can categorize the important pages of your website and provide your useful and quality content to Goul, who can review them. By creating a site map, the most important site addresses will be provided to Google.
Sitemaps need to be updated after some time when they are created, so you should always keep them up to date.
Correct loading of information
Pay attention to the fact that website pages must be visible on any device, for example, many people use mobile phones to search. As a result, if the website has designed its information only for computers, half of the users will lose.
Responsiveness of websites can have a significant impact on increasing blog rank in Google. On the other hand, the images and contents that are placed on the website must be able to be displayed on old browsers.
Use internal links
One of the things that helps the blog’s impact on SEO is internal linking. Internal links have been very important for ranking websites in the past until today. Users need internal links to be directed to a website. Audiences who have gone to the first page of the website can access all the pages of the website.
But it should be mentioned that to go to these pages, they should use the links that are on the main page. In addition to being able to contribute to increasing the ranking of the website, internal links help search engines to send a lot of traffic to the website.
Use the appropriate format for images
Another factor that is effective in increasing the site’s ranking in Google is the use of high-quality and small images, the images that are placed in the website’s van should have appropriate formats that do not slow down the website’s speed.